Your reputation for providing quality customer service matters. In fact, as our latest infographic illustrates, the importance of providing great customer service is two fold: you need it to maintain your existing customer base and you need it so your base will promote you to potential customers.
Your customers are talking about you on a variety of channels, such as social media, blogs and review sites. And your potential customers are listening: only 1% of respondents said that a company’s customer service reputation is not important when they consider whether or not to do business with them.
One of the most important factors in providing great service is being able to respond to customers through a variety of channels. Many respondents (43%) listed the web as their preferred method of contacting customer support, but it’s important to acknowledge that there are at least 5 other methods outside of the traditional “in store” method that need to be accounted for.
Learn more about how Zendesk can help you connect with your customers on a variety of channels – everything from web to Twitter to email, Facebook, chat, forums and more – here.
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